I'm the 63-year-old plus-size lingerie model for the new M&S bra fit campaign

I am the 63-year-old plus-size lingerie mannequin for the brand new M&S bra match marketing campaign

By Nicola Griffin and Gwyneth Rees for MailOnline

15:38 27 Feb 2023, up to date 08:45 28 Feb 2023

It occurs each time I’m in a outstanding modelling marketing campaign.

Somebody someplace, within the media or on-line, will criticise me for displaying my tummy roles and cellulite, shaming me for my gray hair and wrinkles.

Most significantly, they’ll condemn me for daring to point out off my physique in a assured and constructive method.

They really feel, I presume, that solely youthful ladies with six-packs and glowing pores and skin have a proper to be semi-naked. Everybody else like me with a standard ageing physique needs to be out of sight and, presumably, out of thoughts.

That was the case not too long ago, when somebody noticed my photographs for the brand new M&S bra match marketing campaign – which inspires ladies to have their breasts measured appropriately – whether or not it’s in retailer or over Zoom. 

Nickola Griffin, 63, is likely one of the 5 fashions featured in Marks and Spencers new bra match marketing campaign

After all, though I’m assured about my physique, I discover unfavourable feedback hurtful. However they’re nothing new.

The actual fact is I’ve confronted a backlash since I launched my modelling profession a decade in the past.

Then aged 53, I used to be in fairly a tough place. My twin daughters, Tabitha and Elly, had been 18 and about to depart for college.

I used to be working in enterprise, however fighting empty nest syndrome and what got here subsequent in my life.

Then, as I used to be cashing some cash in my native Barclay’s department in Nottingham, I used to be approached by a scout.

Nicky pictured on her Instagram account in January. She says it’s a privilege to get previous and we should always all love our our bodies
Nicky took this picture behind the scenes at one in every of her style shoots – she is understood for her lengthy silver hair
Nicola Griffin, 63, is a dimension 16 and a single mom initially from Nottingham however now primarily based in London. Right here she is pictured within the Swimsuits For All promoting marketing campaign, which appeared in Sports activities Illustrated Swimsuit Version and helped launch her profession
Nicky pictured together with her twin daughters Tabitha and Elly at Christmas 2022. They had been those who first inspired her to be a mannequin and reminded her to shave her legs for swimsuit photographs

She stated she cherished my lengthy white hair and requested whether or not I’d be concerned with modelling for a hair shampoo.

Initially I assumed nothing of it, however my daughters inspired me to comply with it up, so I did, launching a modelling profession I by no means thought I’d have.

I then gained illustration with modelling company Milk. 

And earlier than I knew it, in 2016, I used to be carrying a gold bikini for a shoot for Sports activities Illustrated, {a magazine} that’s big in America – alongside Ashley Graham, a really well-know mannequin on the market.

The journal had solely ever featured your typical dimension eight mannequin so my inclusion brought about a media storm world wide.

Nicky, featured within the new marketing campaign to get ladies to purchase a correctly becoming bra says somebody can even criticise her look however most feedback are constructive
Whereas not doing style shoots, Nicola spends time retaining match on the gymnasium or strolling – however it’s for well being causes
Nicola – then 59 – appeared in a 2019 valentines day marketing campaign by JD Williams in 2019, simply as a survey got here out that discovered 77 per cent of males discovered older ladies horny

Since then, I’ve featured in numerous adverts, from a JD Williams’ Valentine’s Day lingerie vary to Charlotte Tilbury and Mac cosmetics.

I’ve additionally featured on the entrance cowl of Grazia and Harper’s Bazaar journal. However it’s my shoot for M&S which brought about this most up-to-date stir.

My photos – together with these of 4 different fashions – are actually in high-street shops throughout the nation.

However I stand out, for in addition to being the oldest, I’m additionally the bustiest, with un-died silver hair, an actual curvy physique and the odd age spot.  

However – and that is the crux of the matter – I additionally resemble the overwhelming majority of ladies who come to M&S to purchase bras.

Stand within the queue for any becoming room and also you received’t see beautiful twenty-something 12 months olds with six packs like mannequin Rosie Huntington-Whiteley, who additionally options within the marketing campaign.

They’re older ladies with massive busts in want of help, or breastfeeding moms, or self-conscious youngsters with small chests – and so they don’t need to be made to really feel unhealthy or ashamed about how they appear.

As an alternative, these ladies have to know they deserve good underwear and don’t have to be hidden away simply because males – or different ladies for that matter – solely need perfection.

Maybe that is what I’m proud about most on this marketing campaign – displaying a standard, ageing physique that girls can relate to.

And I feel this comes from my normal constructive angle in the direction of myself and the way I look. 

After all, generally I look within the mirror and suppose ‘What has occurred to me?’.

However I like being tall – I’m 5 foot ten – do not thoughts my 34F boobs and would even go as far as saying I like my cellulite.

Sure, I’m going to the gymnasium, however it’s primarily for my psychological well being and to beat back coronary heart illness.

Nicola steadily posts selfies and her skilled shoots on her Instagram web page which has a robust following
She says that youthful ladies have to know that rising previous is okay – and that they will not have their appears eternally

However – having been ailing some time in the past with pneumonia – I’m so grateful to have a physique that’s in good well being and works.

Rising previous is a privilege and nothing to be ashamed off. And I feel youthful ladies, particularly, have to know this. Fortunately, issues are altering.

Over the previous decade, I’ve seen shifts within the modelling trade. Mannequins have gotten bigger, and older ladies like me are getting extra work, notably in America.

But nonetheless the change isn’t quick sufficient – maybe as a result of there may be nonetheless the concept we should always pander to the male gaze.

I’m nonetheless described as a plus-size mannequin, when in actual fact I’m dimension 14 to 16 and the typical dimension for a UK girl is 16.

And outlets can also fall brief on stocking for larger sizes. Why can I by no means discover a dimension eight shoe?

However largely, I really feel – regardless of the unfavourable feedback which all the time come up – there may be such rising help for these photos.

All we’d like is for me, or somebody like me, to look on the entrance cowl of Vogue. Then we all know we’ll have cracked it.

Leave a Comment

Your email address will not be published. Required fields are marked *